The inauguration of RARA Factory's new laboratory in Venice marks the establishment of the first laboratory in Italy that is exclusively dedicated to the investigation of sustainable alternatives to rare earths and critical materials. RARA Factory, a deep-tech spin-off of Ca' Foscari University, is dedicated to the development of cutting-edge technologies. One of its most notable innovations is a patented algorithm that combines elements that are readily available in nature to identify alternative materials to rare earths, while still maintaining properties that are equivalent to or superior to these traditional alloys. The algorithm's potential to revolutionize the supply of critical raw materials in strategic sectors has been demonstrated through the successful testing of over 45,000 materials, which has been achieved through a combination of expertise, including condensed matter physics, theoretical physics, and generative artificial intelligence. The primary goal is to identify alternative magnets for renewable energy and automotive applications. However, the methodology is applicable to any critical material in need of replacement, including lithium, coltan, and cobalt. Europe presently imports 98% of its rare earths from China.