Restaurant clubs are experiencing strong growth in Italy. The membership model, which frequently requires an annual fee that goes beyond the number of club visits or consumption, provides numerous benefits to both customers and operators, including exclusivity and comfort, as members can access reserved spaces, avoiding crowds and ensuring personalized service even during highly chaotic periods such as busy trade fair and event weeks. Restaurants can rely on loyal consumers, lowering the risk of no-shows and optimizing resource planning. In Milan, within the historic Palazzo Bernasconi, a restored Liberty-style building, Casa Cipriani has opened, carrying the legacy of Venice’s Harry’s Bar: Admission is by invitation only or with prior membership approval, with a substantial admission cost, frequently surpassing €2,000, as well as an annual fee, depending on the membership type and package selected. Also in Milan is 1930, which many see as "the most iconic secret private club in Italy". Soho House Roma, situated in the center of the capital, has entered the restaurant-club scene with a contemporary, international aesthetic, echoing its parent company in New York. The tenth-floor penthouse on Via Cesare De Lollis in the artistic San Lorenzo neighborhood offers breathtaking 360-degree views of the Eternal City, while the club's core is on the ninth floor, with the House Kitchen, a bar, and the Drawing Room, a cozy space for more informal gatherings.