The wine market, especially still red wines, is struggling. The war in Ukraine has practically eliminated the Russian market. Not to mention Trump's tariffs, which threaten to tighten control over the major market for Italian wine: the United States. The imbalance is evident in the data. Despite some of the poorest harvests ever (38.3 million hectoliters in 2023, 44 million in 2024, compared to an average of 50), stocks have increased over the last two years: Italian wineries still have 39.8 million hectoliters of unsold wine. "To restore balance in the system, we must reduce Italian production by at least 20%", says Lamberto Frescobaldi, president of the Italian Wine Union. Frescobaldi believes that the Italian wine industry must use this challenging market opportunity to address and correct some long-standing concerns. "The average size of a French winery", Frescobaldi adds, "is 10.5 hectares, compared to 2.5 for an Italian company. It's obvious that spreading production costs, such as treatments or field work, over 10 hectares has a smaller impact than spreading the same costs over 2.5 hectares. Meanwhile, in Italy, the slogan 'small is beautiful' has been promoted for years. We were wrong".