The Italian gaming market is among the largest in Europe. In 2024, the total wagers surpassed €157 billion, representing a 6.5% increase from the previous year. According to a Eurispes report, in 2023, spending net of winnings (Gross Gaming Revenue) amounted to €21.5 billion, confirming Italy's position as the European leader in the sector. Online gaming has experienced substantial growth, with revenues of €92 billion in 2024. This channel has outperformed physical gambling, accounting for 58.5% of total wagers. Younger demographics have spurred the expansion of online gaming, with people aged 18 to 34 accounting for more than half of all active accounts. Sports betting has climbed by 20%, with 60% of bets made online. Soccer leads the betting landscape, followed by basketball and tennis. Indeed, technological advancements such as live betting and the use of mobile devices have boosted the sector.
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