In Italy, a €5 increase in the price of cigarette packs is proposed to discourage tobacco consumption. The plan, which is endorsed by numerous scientific organizations and the National Association of Oncologists, is gaining traction. Doctors underline the tremendous impact of cigarette smoking on health, including at least 27 smoking-related diseases. Smoking is the leading cause of lung cancer, one of the most dangerous cancers, accounting for over 35,000 deaths in Italy each year and costing more than €2.5 billion in healthcare. Tobacco use is responsible for more than 6% of all hospital admissions in Italy, according to current estimates. According to a survey from the Public Accounts Observatory, increasing the price of cigarette packs by €5 would cut usage by 37%. This would be a historic victory in the fight against smoking, considerably reducing the number of smokers (who still account for a quarter of the Italian population). The public health implications would be immense. A second advantage would be to the state coffers, which would see a rise in revenue of around €800 million per year. The third economic benefit would directly affect citizens if they opted to stop smoking and save money on cigarettes.