The average price of an espresso at a bar in Italy could reach 2 euros by the end of 2025, a more than 50% rise from 2020. This is according to a Unimpresa Research Center analysis, which shows that the cost has climbed from 0.87 to more than 1.30 euros over the last five years, with some northern cities seeing prices of 1.43 euros. Climate change, which has lowered crops in Brazil and Vietnam, increased energy and logistical costs, inflation, and new European sustainability rules are all major contributors to price rises. Despite this, the Italian market remains robust: annual green coffee consumption totals 327 million kilos, valued at €5.2 billion, and predicted to approach €6 billion by 2030. In recent years, the price of raw beans has risen by up to 80%, with Arabica and Robusta futures reaching unprecedented levels. Energy prices for roasting, port congestion, and growing transportation costs, as well as new European deforestation legislation requiring traceability and certification, all have a significant impact. Since 2020, the price of espresso has slowly increased: from €0.87 to €1.03 in 2021, €1.18 in 2023, and €1.30 in 2024, with substantial regional variations. The national average at the start of 2025 is €1.22, but forecasts show that a cup of coffee might surpass €2 by the end of the year.