not only increased in value but, more importantly, done so quicker than ever before. According to the most recent Top 100 Food & Drink 2025 report by Brand Finance, this collection of brands is currently valued at $16.8 billion (more than €14.4 billion). In this context, Barilla's ninth-place ranking in the top ten is particularly noteworthy. Kinder, Nutella, Ferrero Rocher, Amadori, Galbani, and Parmalat are all rising in the overall Top 100 rankings. Beretta cured meats and Rana pasta appear to be on their way of breaking into the Top 100, according to their consistent growth rates. Globally, Italy occupies the fourth position. The United States leads the way (with a revenue of $97.5 billion), followed by China and Switzerland.