Rome, September 1 – This summer, about 11 million Italians, or more than one in every five, gave up on holidays this summer. According to a survey on habits and the impact of price rises for the 2025 season conducted by Izi, an economic and political analysis and assessment business, 22.4% of Italians are potential vacationers who, because of price increases, decided not to travel. In terms of beach holidays, out of the 68.6% of Italians who generally spend part of their vacation at seaside resorts, one-fourth have given up since the costs are prohibitively expensive. 70% of those who explored other places abroad did so because the costs in Italy were too high. When asked which price hikes had the greatest impact on their summer holiday plans, 57.4% indicated rising accommodation prices, 49% said restaurants, and 42.5% said the price of beach services was too costly. In summary, the high cost of beach umbrellas is becoming apparent, and nearly 40% of the people interviewed have chosen to utilize free beaches as a strategy to mitigate the high prices. Additionally, 45% of Italians, or nearly one in two, have reduced their vacation days in response to general price increases and perceived inflation.