The list of the world's most visited sites includes expected names like Google, YouTube, and Facebook, but in eighth place is an outlier: Pornhub. According to Semrush data for July 2025, the adult site receives 4.21 billion monthly visits, outpacing e-commerce and streaming giants such as Amazon and Netflix. It is thus not a niche, but rather a significant worldwide browsing hub on par with social networks and big entertainment portals. Globally, Italy is seventh in terms of Pornhub visits, with 79.2% concentrated in the top twenty nations. According to Semrush data, the site is also the 8th most visited in the country, with 148 million monthly visits—a volume that leaves Instagram behind, which stands at 140 million despite its daily pervasiveness, and even surpasses Repubblica.it, which remains at 129 million—a sign that adult content draws more attention than news.