A new law is on the way to encourage the return and repatriation of historic Italian brands sold abroad. In 2024, the Italian market for mergers and acquisitions of Made in Italy brands reached a total value of approximately €73 billion. Of this, approximately €49 billion was attributed to domestic deals, while approximately €24 billion was the result of deals involving Italian brands that ultimately became the property of foreign shareholders. The association Unimpresa, which proposed the law, is calling for a tax measure to support brand repatriation. In particular, the proposal outlines three distinct pathways of action: a reduction in the tax burden that is proportional to the percentage of the company that is reacquired, targeted incentives to reduce the tax wedge for hiring personnel involved in the production of brand-related goods and services for a minimum of five years, and the facilitation of access to bank credit, potentially with a state guarantee, to finance the acquisition or repurchase of brands. Numerous historic brands have been acquired by foreign entities, such as Bialetti, which was acquired by a Luxembourg-based group with connections to Chinese capital, and La Perla, acquired by the former CEO of Expedia.