250 exhibitors, including wineries, regional groups, and consortia, exhibited their expertise on the Chicago stage at Vinitaly USA (Sunday and Monday at Navy Pier), interacting with 1,500 buyers and importers and showcasing 2,000 wines. Sixteen masterclasses and 35 presentations on the industry's most important topics were held. "In Chicago, we want to send a positive message", stated Francesco Lollobrigida, Minister of Agriculture. "Our wines are the most cost-effective in the world. We must remain calm; we will see how the American tariffs affect us, but I am convinced that we will succeed. The government, as always, supports this sector". The American market's current consumption data is not encouraging, as distributors have reported a decline of 8.7% in volume and 8.5% in value during the first half of 2025. Import data, however, tell a different story, reflecting the stockpiles accumulated before Trump’s “Liberation Day” in August: +6% in volume in the first half of the year and -1% in value. In July, the consequences were -30%, with Italian sparkling wines down 12%. The reasons include a decrease in consumption, a decrease in consumer purchasing power, an increase in awareness of health issues, and the emergence of alternative low-alcohol beverages that are replacing wines. And the dollar's devaluation.