Subdued, a Roman teen fashion brand, is expanding across Asia. Osit, the brand's owner, has disclosed a strategic partnership with Gill Capital Group, a Singapore-based organization established by J.S. Gill in 2007. The purpose of this partnership is to enhance the brand's presence in Thailand. The first store opened in Pattaya, with further locations set to open by 2027 in Bangkok, Phuket, and Singapore. Asia therefore solidifies its position as a crucial market for Subdued, which has already launched three stores in China over the last thirteen months and is now looking to expand its footprint in Southeast Asia. "The agreement with Gill Capital Group represents a strategic accelerator for Subdued", stated Enrico Maria Sconciaforni, the brand's president. "It enables us to reach youthful and dynamic markets, capitalizing on the potential available throughout the Asian area. Following the success of our China openings, we are excited to offer our brand's distinct identity to Thailand as well".
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