Ferrari has unveiled their strategic plan up to 2030. The group expects to generate net revenues of around €9 billion, with an annual growth rate of about 5%, driven principally by Sports Cars and other vehicle-related industries. The future plan is built on three pillars: personal luxury products, collectible items, and experiences. With a global audience of 180,000 Ferraristi and 400 million fans, Ferrari is evolving its brand to keep its uniqueness through items that extend beyond automobiles. Store development in locations such as London and New York is planned for 2026, along with the successful mix of fashion and sports. Regarding the lifestyle project and collections designed by creative director Rocco Iannone, 50% of sales come from Ferrari enthusiasts—the so-called brand lovers—but the company is also attracting new customers, up 80% since the project began in 2019. Also worth noting is the growing number of female consumers, with more than 35% between the ages of 30 and 40, an age group that the company considers a crucial target. In terms of fan service, Ferrari is updating its offerings. "We've moved from caps, which were our best-selling item in 2023, to bags, which have now become our flagship product", said marketing managers. In second place come outerwear items—where t-shirts once dominated. Strategic partnerships will also be strengthened in complementary sectors such as eyewear and watches.
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