The event ApritiModa — now in its 9th edition — returns on October 25–26, opening the doors of some of the most iconic and evocative places in Italian fashion. It was founded by journalist Cinzia Sasso and has since become a must-see autumn event, displaying and highlighting the rich history of Made in Italy. From A to Z, from Armani to Zegna, around one hundred enterprises from northern to southern Italy will open their doors for free guided tours and talks with stylists, artists, and craftspeople who are custodians of the country's heritage. For the thousands of curious observers, enthusiasts, and visitors that attend, this event also provides a weekend of exploration in unexpected and historically rich places. ApritiModa is a journey through Italy's beauty and savoir-faire, from haute couture tailors to jewellery studios to technical clothes designed for the 2026 Winter Olympics. A one-of-a-kind opportunity to explore the secret soul of Italian fashion.