From field to table, from carving to tourism, the “Pumpkin Economy” linked to Halloween has exceeded €30 million in Italy, according to an analysis by Coldiretti. Although yields have remained low due to the effects of climate change, the pumpkin season has seen improved production compared to last year, with a harvest expected to reach around 40,000 tons. Among the key producing regions, Emilia-Romagna and Lombardy have achieved expected quantities with high quality. Good conditions are also reported in Puglia, with a 20% increase in production over last year — especially in irrigated areas — and very good quality. Irrigated cultivation was also crucial in Umbria, and production was positive in Sicily, Campania, and Sardinia as well. Italy has around 2,000 hectares of cultivated land, which is predominantly distributed among Lombardy (which accounts for approximately 25% of the national surface area), Emilia-Romagna, and Veneto, followed by Campania, Lazio, Liguria, Sicily, and Tuscany. Consumption is also projected to rise as hundreds of new recipes, many inspired by rural traditions, arrive enhancing pumpkins in cuisine. This year's average retail price per kilo is roughly €2, but peeled and sliced prices can double or triple.