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Conio, an Italian fintech owned by Banca Generali and Poste Italiane, has signed a collaboration agreement with Ferrari that will result in one of the most innovative projects in the luxury auto business. The initiative will start with the beginning of the 2027 World Endurance Championship (WEC) season, as a result of the integration of a sophisticated digital infrastructure into the one Ferrari currently provides to its customers. The main element of the initiative is a digital token that entitles the holder to participate exclusively in a private digital auction for the iconic Ferrari 499P, a model that has won three consecutive 24 Hours of Le Mans races. A key element of this innovation, the companies explain, is the digital wallet developed by Conio, which will be integrated directly into the MyFerrari app. This wallet, built on Conio's proprietary technological infrastructure, enables the secure storage of tokens through the implementation of sophisticated cryptographic protection protocols and a multi-signature system. In addition to displaying and storing tokens, the wallet allows participants to conduct peer-to-peer transactions without any intermediate processes, resulting in instant and safe token exchange.
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