US multinational corporations and big private equity groups are considering investing in Panini, the world's largest collectible sticker manufacturer and publisher of Mickey Mouse and Marvel comics in Italy. Rumors suggest that the ancient Modena-based company's upcoming shareholder reorganization is taking shape. This follows the passing, last spring, of Aldo Hugo Sallustro — the emblematic shareholder and longtime owner of Panini. The Italian-Argentine entrepreneur had led the company for about thirty years. Panini currently sells over 5 billion cards for collecting every year, producing revenues of more than €1.5 billion. There are many potential investors: speculations point to the US firm The Topps Company (Topps Baseball Cards) or global investors such as Advent, Charterhouse, and CVC. One critical issue remains the Panini group's valuation: profitability and sales increase during important athletic events such as the World Cup and the Olympics. The last World Cup in 2022 generated more than €2 billion in revenue. The corporation intends to capitalize on significant sporting events in 2026, particularly the FIFA World Cup and the upcoming Milan-Cortina Winter Olympics. In this sense, Panini has secured an exclusive agreement with FIFA to extend their historic partnership until 2030. This arrangement gives Panini the exclusive right to make stickers and cards for the 2026 World Cup, the 2027 Women's World Cup, and the 2030 World Cup.