ITA Airways launches "Viaggio nelle eccellenze". A Taste of Italy, a new effort aimed at promoting Italy's finest agri-food products with Geographical Indication (PGI), coinciding with Italian Cuisine's candidature for UNESCO Intangible Cultural Heritage status. Over 40 Consortia will be displayed in the ITA Airways lounges at Rome Fiumicino (Hangar and Piazza di Spagna) and Milan Linate (Runway), where they will rotate weekly to showcase and offer sampling of items from Italy's agri-food heritage. Over 70 sampling events will be held as part of the program, during which PDO and PGI products will be available in designated areas, with the assistance of Consortium specialists who will demonstrate the unique qualities, history, and cultural importance of each specialized product. The initiative is organized in partnership with Origin Italia (Italian Association of Geographical Indication Consortia), the Qualivita Foundation, and the Ministry of Agriculture, Food Sovereignty, and Forestry. It is an invitation to explore and experience the country's finest certified products: genuine ambassadors of Italy's gastronomic identity and important elements in our cuisine, currently nominated for World Heritage status.