In Santarcangelo di Romagna, the St. Martin’s Fair is one of the region’s most distinctive autumn celebrations, where culinary traditions meet centuries-old folklore. Taking place this year from November 8 to 11, the event blends conviviality, humor, and heritage.
Known popularly as the “Fair of the Horned” or the “Fair of the Cuckolds,” the festival’s playful theme harks back to folk legends suggesting that during St. Martin’s time, hidden infidelities would be revealed — symbolized by the prominent display of horns.
The link between St. Martin and the “horned” tradition has no religious origin. In medieval times, fairs held around November 11 coincided with the trading of livestock, many of which, like cattle and rams, had horns. Folklore claims that while men attended the markets, their wives at home sometimes took advantage of their absence — inspiring jokes about “cuckolds” that endure to this day.
The holiday also marked the tasting of the new wine, which often led to lively and indulgent celebrations. Today, the Santarcangelo Fair preserves that same spirit, with markets, food stalls, music, and wine, keeping alive one of Italy’s oldest and most cheerful folk traditions.