Maserati opens a new chapter in its century-long story as the production of the GranTurismo and GranCabrio range—across all versions—returns to the historic Modena plant. Embodying Italian elegance and style, the two models come home to where previous generations were born, ensuring the seamless continuation of Maserati’s craftsmanship and industrial excellence.

With this highly symbolic move, Maserati reaffirms its commitment to Italy’s Motor Valley and to Modena—the brand’s heart and soul since its inception. The city celebrates with pride through the slogan “Modena, Città di Maserati”, displayed on billboards, panels, and installations across the city center.

The Modena plant represents the essence of Italian excellence—a place where human expertise meets production flexibility to achieve extraordinary standards in the automotive world. This adaptability enabled Maserati to integrate, in record time, the production of the GranTurismo and GranCabrio on the same line as the MC20.

The transition took just 45 days, from the last car built in Turin’s Mirafiori plant to the first entirely produced in Modena—without affecting production capacity (up to seven cars per day at full speed) or quality standards.