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Research by historian Massimo Orlandini has led to a fascinating discovery: the oldest known document featuring the phrase “Made in Italy". The document dates from the late nineteenth century, specifically 1897. The firm C. E. Ferrari e Compagni of Calalzo di Cadore, a company employing approximately one hundred workers, produces glasses "ranging from the finest to the most ordinary." It proudly asserts that its shipments "to New York, unlike many of our products which pass themselves off as English, French, and German brands, bear the 'Made in Italy' mark". The American Tariff Act did not mandate imported goods to clearly display the country of origin mark ("Made in...") until 1930. Yet, the Belluno-based company anticipated that necessity by more than thirty years, not just via accurate use of the mark, but also by consciously and proudly claiming the Italian origin of its products. Those products — eyeglasses — would go on to define an entire industrial district that is today famous worldwide.
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