A barber is not just a profession but an ancient art, rooted in history and culture, and a true ritual. Several renowned establishments are shaping the history of barbering across Italy, including Antica Barberia Colla in Milan and Barberia da Peppino in Rome, which uphold this tradition, while emerging businesses are modernizing the craft. Among the leading figures in the resurgence of this ancient craft in Italy is Hiro Vitanza, recognized as a "pioneer of the revival of the Italian barber" by the Italian newspaper Corriere della Sera. Today, the Italian barbering trade is thriving, owing to La Barberia di Milano in Buccinasco, considered the "temple of the barbershop", and Barberia delle Colonne in Milan, one of the oldest barbershops still in operation. In Liguria, icons include La Barberia di Genova and Barberia Baicin, as well as the Bons salon in Turin and the Hype Barber Shop in Pescara. Organizations such as the Italia Barber Society and Bullfrog, situated in the center of Milan, facilitate networking opportunities between emerging professionals and seasoned experts. Finally, Growth Elite Barber in Milan's Sempione area is notable for its attention to detail and personal appearance. This is a profession that is entering a new era, more vivid and authentic than ever.