A photo of a natural disaster that never occurred goes viral on social media, a perfect, nonexistent face promotes a new beauty product, and a video depicts a politician saying words he never said: these are just a few examples of how images generated by artificial intelligence are altering our perceptions of reality, truth, and even ourselves. Beginning with these tangible scenarios, the new publication by Veronica Neri, a philosopher at the University of Pisa, titled "Ethics and the Artificial Image - Accountability and Reliability for a New Status of the Visual", published by Mimesis International, explores a fundamental question: what occurs when images cease to represent the world and instead begin to shape it? Artificial images, Neri notes, do more than merely depict the world: they interpret, filter, and influence public discourse. Every image generated by an algorithm conveys values, elicits emotions, and influences collective behavior. The advent of hyperrealistic photographs and videos generated by neural networks presents a potent "truth effect", thereby complicating the discernment of authentic reality from artificial simulation. According to Neri, in this scenario, the viewer's belief in what is being displayed is eroded. It is thus critical to redefine the ethical norms that must drive the development and application of AI-based visual technologies. The book weaves together philosophy, technology, and law, connecting the evolution of visual culture to the most recent European regulations—from the Artificial Intelligence Regulation (AI Act) to the Ethical Guidelines for AI—and proposes an ethical approach that combines co-responsibility, transparency, awareness, and a recognition of human and technological limitations.