According to the most recent ranking published by the U.S. News & World Report in collaboration with the Wharton School of the University of Pennsylvania, Italy is ranked first globally for cultural influence, second for the appeal of its artistic and natural heritage, and second for the overall quality of the tourist experience. These parameters account not only for the presence of museums, collections, archaeological sites, or theaters but also evaluate the overall ability of different countries to showcase their culture through their products: fashion, cuisine, design, film, publishing, and advanced manufacturing. It is also due to this model that Made in Italy consistently ranks third in global consumer preferences, a strength that significantly contributes to the competitiveness of exports, which account for roughly one-third of national GDP (the Italian Trade Agency estimates that the value of goods exported beyond national borders to reach global markets in 2024 was €623 billion). Furthermore, in recent years, culture has become an increasingly important component of European competitiveness strategies. UNESCO has designated it as an important indicator of sustainable development, the OECD has identified it as a highly innovative industry, and the European Commission has included it in its new industrial agenda. In Italy, this emphasis finds an ideal environment: culture serves as a vital infrastructure that sustains intricate supply chains, underpins highly skilled occupations, and fosters innovation integrated into industrial products and services.