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Imagine a Tuscan villa at sunset, a staircase perfumed with orange blossoms, and a violin accompanying guests as the sky turns pink: this is the dream the world associates with Italy. However, it is no longer a matter of imagination: an increasing number of foreign couples are selecting the Bel Paese to celebrate their love. Foreign weddings in Italy exceeded 15,100 in 2024, up 11.4% from the previous year. The country provides not just beauty and romance, but also a comprehensive experience: history, culture, beautiful landscapes, and delicious cuisine combine to create atmospheres that are impossible to imitate elsewhere. According to the most recent surveys on luxury honeymoon destinations, Italy is the most popular destination in the globe, outranking even Greece and Bali. The central areas, particularly Tuscany, remain the most popular due to its grand villas, medieval villages, and picture-perfect vineyards. Interest in the South and the Islands is also increasing: Sicily, with its refurbished farmhouses and stunning coastline, is proving to be a popular vacation. The popularity of Italian destination weddings is not coincidental. Foreign couples are drawn to a unique combination of medieval villages, castles, and evocative views; great food featuring traditional specialties and fine wines; privacy and luxury thanks to exclusive properties; and a pleasant temperature, particularly in the summer months. The end effect is a wedding that feels like a mini-vacation for guests, mixing authenticity with beauty. It's no surprise that Italy has long been a popular destination for celebrities, including George Clooney and Amal Alamuddin in Venice, Jeff Bezos and Lauren Sánchez, Kim Kardashian and Kanye West in Florence, Justin Timberlake in Puglia, and the couples Emily Blunt-John Krasinski and John Legend-Chrissy Teigen on Lake Como. An irresistible attraction for those dreaming of a fairy-tale wedding.
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