For the first time in history, the Giro d'Italia—the legendary Italian cycling race commonly known as the "Corsa Rosa"—will begin outside of Italy, with the Grand Start in Bulgaria. The Eastern European country will host the first three stages of the 109th edition of the race, which will span more than 600 kilometers from Nessebar, a picturesque city on the Black Sea coast, to Sofia, the capital city located inland. The agreement between race organizer RCS Sport and the Bulgarian government was finalized with the assistance of Go Group Consultancy (GGC), a consulting business that specializes in operations between Italy and Eastern Europe. Dozens of Bulgarian municipalities will participate in operational and promotional activities, raising the event's exposure in the regions along the route. According to a Banca Ifis report, the Giro d'Italia maintains its status as one of Europe's most important economic and tourism drivers, with an estimated total impact of more than €2 billion. Approximately €620 million comes from immediate expenditure on tourists and event organization, while €1.4 billion reflects indirect benefits from returning visitors and infrastructure left in the territory. With more than 2.1 million live spectators and international media coverage reaching millions of television viewers, the Giro presents a distinctive opportunity to promote the host regions, encompassing tourism, dining establishments, local bicycle and sportswear manufacturers, transportation services, hotels, museums, and cultural organizations. Bulgaria will be able to promote its cultural history, magnificent landscapes, and investment opportunities to a global audience. From a sportive standpoint, Bulgaria's landscape is highly diverse, featuring mountains, coastlines, and bustling cities, providing optimal locations for internationally renowned cycling events. "Organizing the Grande Partenza of the Giro d'Italia in Bulgaria demonstrates our dedication to broadening the international scope of the race and sharing its heritage with new audiences", stated Paolo Bellino, CEO of RCS Sport. Italy and Bulgaria have close bilateral ties, with Italy being one of the country's largest foreign investors. Bulgaria's upcoming membership into the Eurozone in January 2026 makes it an even more appealing destination for tourists, investment, and large international events.