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The overall market share of Chinese cars in Italy has reached 9%, which includes Chinese manufacturers (6%), Italian-based assembly businesses such as DR (2%), and the Geely-controlled Volvo group. BYD saw its volumes in Italy multiply tenfold year-on-year, rising from just over 2,000 registrations between January and November 2024 to more than 20,000 this year, with a market share close to 1.5% since the beginning of the year, almost doubling to nearly 3% in November. MG, a brand owned by the Chinese company SAIC Motor, has seen its volumes double in two years, thanks in part to the sale of traditional engines, which have been gradually supplemented by electrified models, and has nearly reached a 3.3% market share since January. When it comes to the most popular fully electric models in Italy, two Chinese manufacturers rose to the top of the list in November: BYD with the Dolphin Surf and Leapmotor (owned by Stellantis) with the T03, whereas the ranking was dominated by two Tesla models for the first 11 months of the year. In this context, Italian industrialists accuse the government of failing to support models produced by European manufacturers.
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