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Starting January 7th, tourist access to the Trevi Fountain will be subject to a €2 fee, while Romans will remain free to visit. There will be two lanes, one for Romans and one for tourists, separated by brass posts in place of the current barriers, with payment by credit card accepted. This solution, in addition to safeguarding the monument's decorum and preventing it from being overcrowded by excessive crowds, represents a potentially significant source of revenue for the city's budget. The Pantheon led the way in 2023 with the introduction of a €5 ticket, reduced to €2 for those under 25. The fountain, the largest in Rome, designed by Nicola Salvi, could outperform all other sites of historical, artistic, and archaeological interest this year, second only to the absolute champion, the Colosseum, which in 2024 recorded 14,733,395 admissions and generated revenues of €101 million. In the first six months of this year alone, the spectacular late-Baroque basin, inspired by Fellini's Dolce Vita and the traditional coin toss, has attracted over 5.3 million visitors: a trend that could lead to a record-breaking 2025 with nearly 11 million visits to the fountain. Projecting this result to 2026, when the ticket will be in effect, the large crowds could be worth a €20 million treasure.
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