Laura Burdese is the new CEO of Bulgari, starting July 1, 2026. Burdese has been with the LVMH Group for nearly a decade, beginning as CEO of Acqua di Parma and moving on to Bulgari as Chief Marketing Officer in 2022. After overseeing the brand's development and evolution in recent years, she was appointed Deputy CEO in July 2024. The Italian executive succeeds Jean-Christophe Babin, who is resigning from his position as CEO of the jewelry brand after twelve years.