Formula 1 closed 2025 with a rapidly expanding partnership portfolio. Since 2020, the number of official partners has nearly tripled, reflecting the sport’s growing appeal beyond traditional motorsport audiences.
The most significant deal came from luxury group LVMH, which signed a ten-year partnership worth $100 million annually. For brands like Italy’s Barilla, Formula 1 has proven to be a powerful gateway to international markets, especially in Asia.