His work is well-known around the world for designing various vestments for Pope Benedict XVI and, more recently, for Pope Francis' inauguration Mass in 2013. Filippo Sorcinelli, 56, is known worldwide as "the stylist of the popes." He owns an atelier in Santarcangelo di Romagna and two boutiques in Rome and Assisi, all under the Lavs brand. He also has a website, as "in modern times, it's right that this super-niche sector be accessible" at the retail level. To top it off, "nowadays, the average newly ordained priest is 25 years old and therefore has an approach to technology identical to that of people outside the Church". Lavs, the first company to sell sacred vestments, will celebrate its 25th anniversary in 2026, and while new openings are unlikely for the time being, certain partnerships may take place in honor of the occasion. After all, "there's a lot of temptation", says Sorcinelli, who exclusively uses wool from Biella and silk from Como. For several years, the entrepreneur's most successful venture has been his fragrance business, which he founded in 2014 to perfume church vestment boxes. For Sorcinelli, who is also an organist, the language of perfume "is somewhat akin to playing the organ," to such an extent that "perfume uses the same language as music — notes and chords — and ‘organ’ is also the name given to the cabinet where the nose composes fragrances". Alter Duo, Sorcinelli's fragrance business, had rapid growth following the pandemic, rising from 600,000 euros in revenue to 3.8 million euros by the end of 2025. This year's aims are far more ambitious.