These days, there is a strong Italian presence at CES in Las Vegas, the world’s most important tech event, with 141,000 participants and over 4,500 exhibitors. At the core of the mission, under the coordination of the Italian Trade Agency (ITA), is a delegation comprising over 60 entities, including research institutions, innovation accelerators, institutional players, regional clusters, and 51 innovative businesses representing 13 regions. These organizations exemplify the maturity of a sector capable of functioning within strategic domains, ranging from artificial intelligence applied to healthcare and industry to innovative sustainable mobility solutions and renewable energy technologies. The Arena Italia serves as the central venue for Italy's participation at CES: a specialized space arranged to accommodate thematic seminars, discussions, and pitching sessions with leading figures in the innovation ecosystem and international partners. The Arena opened with a ribbon-cutting ceremony attended by Agenzia ICE President Matteo Zoppas, Kinsey Fabrizio, President of the Consumer Technology Association (organizer of CES), Raffaella Valentini, Consul General of Italy in Los Angeles, and Giosafat Riganò, Trade Commissioner of the ICE Office in Los Angeles.