Following years of expansion, economic shocks, and price volatility, the global market is getting ready for a watershed moment in 2026. According to the trend analysis for 2026 contained in the "Vegan Economy 2025-2026" report, based on data compiled by the VEGANOK Observatory (the most widely used ethical guarantee label for vegan products), consumers are no longer victims of uncertainty, but have developed an "insensitivity to volatility", resulting in radical and rational product selection. 2026 signifies the definitive conclusion of ambiguous marketing communications. The terms "natural" and "eco-friendly" are no longer sufficient. Modern consumers, on the other hand, require tangible evidence. 49% of consumers are willing to spend a 10% higher price for scientifically tested and traceable products. Furthermore, buyers want diversity. It's not just about "eating vegan", but also about discovering new cuisine cultures, legume-based protein components, and strong flavors (such as the sweet and spicy "Swicy" trend). Hojicha and vegetable-based teas will also become more popular by 2026, with a focus on functional advantages and nutritional clarity. The industry is gearing up for the implementation of the Packaging and Packaging Waste Regulation (PPWR), the new European regulation focused on packaging management, set to take effect in August 2026. The goal has changed from "theoretically recyclable" to "economically recyclable". As the VEGANOK Observatory indicates, single-material design, the use of rPET, and advancements in natural fibers will become obligatory standards. Packaging will no longer be a mere container, but rather an intelligent interface and a badge of corporate responsibility. The 2026 market will reward those who can combine ethics and pragmatism.