According to Euromonitor International, the worldwide cosmetics industry is now at $610.4 billion, up 2.9% from 2024 and expected to expand at a 3% average annual rate through 2029. The United States, China, and Brazil remain the strongest markets, joined by consolidated European economies such as Germany, France, the United Kingdom, and Italy. The latter continues to be one of the world's foremost exporters, with exports valued at approximately €8.5 billion, reflecting a 7% increase and an anticipated growth of 8.5% by the end of 2026. Total cosmetics industry turnover will reach €17.4 billion, up 5.1%, with a further 6.1% increase expected by the end of 2026. In the first half of 2025, exports to the Mercosur region increased by over 40% compared to the same period of the previous year, significantly surpassing the average growth rate of approximately 4% observed over the past five years. The free trade agreement between the European Union and Mercosur will definitely create new opportunities for Italian exporters. With a per capita expenditure of €220, cosmetics constitute one of the main items regularly utilized in the daily consumption of Italian households, exhibiting patterns comparable to those of health products.