Despite the increasing awareness of artificial intelligence, only 33% of Italians (compared to an average of 40% across the ten European countries surveyed) consider themselves qualified and capable of utilizing most of these services. This figure remains low, although it has experienced a modest increase of 5% relative to 2024. A survey conducted by Altroconsumo documents this trend. The goal was to learn how AI is seen in ordinary life, how it is used, what effect it has, and how much trust it inspires. The perception of AI's presence is increasing in comparison to 2024, particularly in the field of information and media: three out of four individuals (75%) say it is pretty or extremely present, up 6% from 2024. This is not surprising given the extensive use of tools like AI overview, ChatGpt, Gemini, and other applications designed expressly for information exploration and content creation such as text, photos, and videos. However, there are additional domains where this presence is prominently observed: encompassing product purchases, culture and entertainment, as well as training and education. These areas—together with health, wellness, sports, and communications—have experienced the most significant rise in perception since 2024, with an increase of 7%. Asked about AI’s impact on their lives, most Italians still answer “none” (53%), while only 34% see benefits, such as time savings—a figure 6% lower than in other countries. The influence of AI on the quality of information is the aspect that most divides Italians, with a substantial portion (43%) perceiving a positive effect, while a significant 26% believe it has a negative impact, including issues such as hallucinations and deep fakes (fabricated videos, audio, and images intended to mislead or deceive). At work, however, the majority (68%) notice no effect at all. On this front, Italy remains behind other EU countries (18th out of 27), but businesses are racing ahead: in 2025, AI usage doubled to 16% (source: Istat, Enterprises and ICT).