It takes an Oscar to tell a king's story, and the film on Giorgio Armani's life will be directed by Bobby Moresco, who won the Academy Award for Best Original Screenplay for "Crash" with Paul Haggis in 2006. The film about King Giorgio, the designer who embodied Italian elegance and died on September 4th, will be created by Italian-Canadian Andrea Iervolino with TAIC funding. The partnership between Iervolino and Moresco was already behind "Lamborghini – The Man Behind the Legend", about the life of Ferruccio Lamborghini, and Maserati, set for release in 2026. Although it may appear to be a significant transition from racing cars to evening gowns, the identities of Armani, Lamborghini, and Maserati are interconnected by their capacity to impart the same sense of beauty and excellence that is now associated with Italy on a global scale. However, there is one unpleasant note in this celebration of Italianness and excellence: the Armani movie will not be filmed in Italy. The film will be shot in Hungary, just like "Bugatti – The Genius", with its 200-million-dollar budget. "I am deeply attached to Italy and the Italian identity", Iervolino stated. "It's unfortunate that, in just two weeks, Italy has lost approximately $335 million in film investments [the budget for the Armani film is approximately $135 million, ed.]". The paradox that emerges from this situation is clear: films that reflect Italian brilliance, culture, and identity are being produced outside of Italy, not due to a lack of Italian vision or spirit, but due to a growing loss of trust in the institutional and administrative system".