The Veronafiere Group, which has subsidiaries in Veronafiere do Brazil and Veronafiere Asia, is enhancing its international marketing strategy by organizing its own events. This strategy, which was initiated in the late 1990s, is primarily focused on the wine & food, marble, and logistics sectors. The big news for 2026 concerns North America: after a preview and two editions in Chicago, Vinitaly—the world's largest wine fair—will move to New York City. This is a crucial launch in the Big Apple, one of the most strategic wine markets in the United States. New York State alone accounts for 6.5% of total US wine consumption (third only to California and Texas), and it is the leading state (34%) in the Northeast. Another development asset for the business is its presence in South America, notably within the Mercosur region. In addition to Wine South America, Veronafiere do Brasil hosts Marmomac Brazil in São Paulo (24-26 February), Mec Show, an industrial innovation show (4-6 August), and Cachoeiro Stone show (25-27 August).