Italy has experienced exponential expansion in the luxury holiday phenomenon: during the last 25 years, international tourism has increasingly chosen Italian destinations, with inbound spending doubling from €29.9 billion in 2000 to €54.2 billion in 2024 (+81.2%). Tourists from the Principality of Monaco (average €685) and Slovenia (average €538) spend the most per night, followed by those from Kuwait, Qatar, Bahrain, Saudi Arabia, Singapore, New Zealand, and Dubai. ENIT, the Italian National Tourism Agency, disclosed these figures during the 34th edition of Fespo&Golfmesse, the most significant tourism event in Switzerland. Rome is among the most popular cities, and the Luxe Report 2025 confirms Italy's international prestige in the sector by crowning our country as the Top Global Destination, surpassing longstanding competitors such as France and Spain. Our hospitality system has embraced luxury tourism in Italy, and there are currently roughly 771 five-star and five-star superior luxury hotels, totaling 103,656 beds. These establishments reported 4.7 million visitor arrivals (+7.6%) and 14.1 million total overnight stays (+9.7%). Then there's shopping tourism, which, between January and September 2025, registered 458,000 overnight stays by international tourists attracted by purchases from our most well-known brands. Italian golf is one of the top three European destinations for this activity, trailing only Spain and Portugal. The profile of golf tourists who visit Italy is well-defined: the majority of them are from North America, the United Kingdom, Germany, Scandinavia, and East Asia, and they are between the ages of 35 and 65. They frequently travel in groups and prefer moderate to high-end lodgings. Those who travel to golf events spend an average of $2,000 to $5,000, frequently incorporating wellness, cuisine and wine, and cultural excursions into their experiences.