LVMH is increasing its stake over Loro Piana by placing one billion euros on the table. This is how much the French conglomerate's Chairman and CEO, Bernard Arnault, paid to increase his ownership from 85% to 94% by purchasing an additional 9% of the shares, exercising a call option under the terms of the initial transaction that brought Loro Piana into the LVMH group in 2013. During the conference call announcing the deal, it was emphasized that the transaction reflects the "extraordinary and consistent results achieved by Loro Piana over the years", which have resulted in a more than fourfold increase in the company's value since its entry into LVMH, and demonstrates the group's complete confidence. Furthermore, in 2025, the giant explained in its financial statement that Loro Piana "reported a remarkable performance, driven by high-quality products". The company, founded in 1924 in the province of Vercelli, after establishing itself as the world's leading artisanal company in the processing of cashmere, vicuna, and extra-fine wool, later expanded to include ready-to-wear, leather goods, footwear, and related accessories.