During the Milan-Cortina Winter Olympics, technological innovation will not merely serve as a support system; it will be an essential component of the Olympic experience. The Italian edition of the Games represents one of the most advanced stages in the application of artificial intelligence to sport, revolutionizing how competitions are broadcast, analyzed, and experienced by billions of people across the world. At the heart of this evolution is the work of Olympic Broadcasting Services (OBS), which is in charge of the Games' global television production. For Milan-Cortina, OBS has elected to advance the integration of algorithmic processing and human storytelling by experimenting with a paradigm in which AI operates in real time during the competitions. One of the important advances is the "360-degree real-time replay" system, which breaks down an athletic gesture into a series of visual and numerical data—speed, angles, rotations, trajectories, gaps—that appear overlaid on slow-motion images. The end result is a type of enhanced analysis that allows spectators to understand what actually happened without disrupting the emotional flow of the event. Curling is the most evocative example, a sport that appears to be far from technologically advanced. During matches, when the stone slides across the ice, AI will trace its route on the screen in real time, making friction, speed, and inclinations instantaneously visible as if on a digital whiteboard. A visual language that allows even first-time viewers to grasp a complex sport. Along with the broadcast, the International Olympic Committee's virtual assistant "Olympic GPT" will make its premiere. In contrast to a conventional search engine, the system exclusively uses official Olympic archives, which are updated in real time with historical data, results, images, and content.