The Ferrari Luce, the first electric Ferrari, will be presented in Rome on May 25, 2026. The Maranello-based automaker made the announcement when releasing its financial statements for 2025. Orders for the first electric Ferrari Luce "will open on May 27 after pricing has been announced", said CEO Benedetto Vigna. Rumors in the international press suggest that it is expected to start at €500,000. "Customer feedback, including many new ones, is overwhelmingly positive. Customers appreciate the fact that we are the only ones who have three engine alternatives (thermal, plug-in, and electric). Furthermore, the multi-stage launch concept was favorably welcomed. We are very pleased", he continued. In addition to completing the Luce reveal, Ferrari plans to debut four additional models in 2026. In 2025, Ferrari introduced six new models: the 296 Speciale, 296 Speciale A, Amalfi, 849 Testarossa, 849 Testarossa Spider, and the first appearance of the Luce, all of which will affect deliveries in 2026 and beyond.