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According to an analysis conducted by the economic website lavoce.info, no Olympic Games have ever sold out all available tickets since 1984. Even the most popular Olympics demonstrate a fundamental difference between supply and demand: Atlanta 1996, which remains the edition with the highest number of tickets available (11 million), sold just over 8.2 million, leaving about 2.75 million unsold. London 2012, widely regarded as an organizational success story, sold around 8.25 million of the 8.5 million available tickets, whereas Paris 2024 (the highest outcome in absolute terms) sold 9.5 million of the 10 million. The Winter Olympics operate on a smaller scale, with a supply that has rarely exceeded 1.6 million tickets. Milan-Cortina 2026 fits neatly into this pattern, with estimates indicating around 1.5 million tickets available, 1.2 million sold, and approximately 300,000 unsold, comparable to Turin 2006 or PyeongChang 2018. The presence of unsold tickets becomes a recurring element of the Games: apparent crowding in host cities frequently coexists with residual seating availability at venues, particularly in peripheral venues or disciplines less appealing to the general public. Thus, the discrepancy between the number of tickets available and those sold serves as an indicator of the event's organizational efficiency and its capacity to adjust prices and supply in accordance with genuine demand.
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