Snoop Dogg and Bugs Bunny: an unlikely pairing that materialized in Livigno. The American rapper, honorary coach of Team USA, arrived in Valtellina for the Milan Cortina 2026 Olympics. After carrying the torch in Gallarate, trying curling, and learning to ski, he watched the women's halfpipe snowboard final – won by South Korean Gaon Choi – before guest-starring at an exclusive Burton party to launch a brand-new limited-edition Looney Tunes snowboard. Snoop Dogg high-fives Bugs Bunny, takes photos, and lets the party guests hug him. "You are my strength. How can I say no?". He then bows, says goodbye, and leaves.