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The first women's exhibition since Giorgio Armani's death concludes in a quiet, almost ritualistic silence. Then, suddenly, a voice breaks the silence and fills the room: Mina's "A costo di morire", a previously unreleased song that pays tribute to and seals a momentous occasion for the fashion house. The location is Via Borgonuovo 21, a symbolic address for the Armani cosmos. The runway displays the first women's ready-to-wear collection designed solely by Silvana Armani, the founder's granddaughter and longstanding partner, who has been tasked with carrying on the designer's creative heritage since his death last September. A responsible debut that became an act of continuity rather than upheaval. The song picked to accompany the show gives an emotional depth to the experience. "A costo di morire", penned by Fausto Leali in 2011, was intended as a tribute to Armani's 50-year career. Today, in Mina's powerful and ageless voice, it carries the weight of a posthumous, heartbreaking, and definitive homage. The slow, sad sounds accompany the models down the runway, capturing the emotive gaze of Leo Dell'Orco, the designer's longtime partner and current menswear director. A teaser was posted on the singer's social media accounts, featuring a crystal headdress on her forehead, smoky eyes, and a magnetic gaze, hinting at the song's release. In the background, a phrase repeated like a mantra: “You are trembling". Only now does its full meaning become clear, as the central line of a song that speaks of absolute dedication. The track was formally released at 8:00 p.m. on March 1st, heightening the passion of a day that represents a delicate and symbolic transition in Italian fashion. Armani pushes forward, honoring its past while giving the future to a new voice and music that, for once, says everything without words.
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