Andrea Guerra, CEO of Prada — the largest Italian fashion and luxury group — announced that in 2025 the gap with competitors increased further. Revenues were €5.718 billion (+9% over 2025), the result of twenty straight quarters of growth: "In the last three years, revenues have increased by €1.5 billion, and in the last two, the best performance was that of Miu Miu", Guerra noted. Miuccia Prada's brand closed 2025 with a 35% increase in income, trailing only the brand that gives the company its name, which the designer co-designs with Raf Simons and debuted in Milan last Thursday, garnering even more positive emotions than usual. Miu Miu will instead debut in Paris on Tuesday, ending French Fashion Week alongside Louis Vuitton. The strategic value of the fashion shows was verified by Lorenzo Bertelli, Prada's chief marketing officer and ESG officer, as well as the executive chairman of Versace, which was acquired on December 2nd. "The fashion weeks have verified that both Miu Miu and Prada are essential components of modern culture".