The cappuccino, long considered the ultimate symbol of the Italian breakfast, remains a central part of daily life in Italy—but it is also slowly evolving.
According to a recent survey conducted by Eumetra for De’Longhi, 67 percent of Italians drink cappuccino regularly and 82 percent choose it for breakfast, confirming its status as the undisputed star of the country’s morning routine.
More than just a drink, cappuccino represents a ritual that combines taste, familiarity and social connection.
While the tradition remains strong, consumption habits are changing. Nearly one in five Italians drinks cappuccino every day, while 30 percent enjoy it once or twice a week.
Although morning remains the preferred moment, the drink is increasingly consumed at other times of the day. About 19 percent of Italians choose cappuccino in the mid-morning—particularly among those aged 18 to 34—and afternoon or even evening consumption is also slowly growing.
The traditional version still dominates, with 77 percent of respondents favoring the classic cappuccino, especially among men and people over 55.
At the same time, alternative options are gaining ground. Nine percent opt for plant-based milk, six percent choose ginseng cappuccino, four percent prefer decaffeinated versions and three percent drink barley-based alternatives.
Cow’s milk remains the most widely used base, accounting for 79 percent of consumption, often in its semi-skimmed variety. However, plant-based drinks have reached 18 percent, driven largely by younger consumers seeking more personalized and conscious choices.
Customization is also becoming increasingly popular. About 45 percent of Italians add cocoa powder, while 29 percent prefer their cappuccino plain. Younger consumers are experimenting with flavored syrups, cinnamon and crunchy toppings, turning the cappuccino break into a creative—and often highly “Instagrammable”—moment.
Despite these innovations, hot cappuccino remains the traditional favorite, chosen by 88 percent of drinkers. Iced versions remain a niche option at just 4 percent.
Alongside the café ritual, the home experience is becoming increasingly important. More consumers want to recreate the creamy texture and balanced flavor of a bar-quality cappuccino at home, adjusting every detail—from the type of milk to the temperature, foam density and aroma.
The result is a timeless Italian ritual that continues to adapt to new tastes and lifestyles.