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A rush for news is pushing up audiences for all-news channels, TV news broadcasts and websites. This is the effect, also in Italy, of the war that has been inflaming the Middle East since February 28. The data reveals that, during key periods, viewers are shifting from social media to professional journalistic mediation channels, which are viewed as a "safe haven" in an age of global instability. This is also reflected in the younger age of individuals who watch television. The figures plainly show that the Israeli and US airstrikes of Iran on February 28th, as well as the subsequent war, sparked and continue to provoke concern and terror in Italy. Overall, the evening news audience increased by 1.7 million (+10.6%) and by 1.3 million (+9.7%) for the 11:55-2:45 time slot between the five days prior to and five days following the outbreak of hostilities. The desire for real-time news found a natural outlet in all-news networks such as Sky, Tgcom 24, and Rainews 24, where the average audience at the end of the day was three times the seasonal average. The demand for information also flooded the websites of major news outlets. The average growth in daily unique users between the week of February 28th and March 6th and the previous week was +38.4%, based on the top 20 news brands evaluated.
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