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Their work has surpassed 100 million online views. They have collaborated with Bernie Sanders and helped transform a nearly unknown young man into Zohran Mamdani, the youngest mayor of New York in the last century. Adweek, NPR, and CNN have cited them as one of the most inventive figures in the modern American political communication environment. Melted Solids, a New York-based creative company that has recently revolutionized the vocabulary of digital political campaigns, is now heading to Italy. On March 22nd and 23rd, the group's leaders will be in Manduria, Puglia. This is not a casual visit. Ferdinando Arnò, a singer and producer, invited Melted Solids to Puglia to discuss culture, media, and politics. He also aimed to connect New York and Manduria through the cultural initiative Ondae. Ondae began with a novel idea: to give music the dimension of a one-of-a-kind event. In an age dominated by the limitless replication of streaming, the idea envisions a museum where sound works are compositions and performances created exclusively for that place, or one-of-a-kind pieces donated by artists. Listening thus returns to its fundamental dimension: a shared and unique experience bound by location, time, and the audience's presence. Melted Solids was particularly intrigued by this methodology, which establishes a connection between art, territory, and novel cultural narratives. The meeting with the New York-based communications firm marks the first step toward a possible cultural twinning between New York and Manduria, an unexpected dialogue between one of the world's communication capitals and a territory eager to experiment with new models of artistic production.
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