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In Italy alone, the ecosystem generates €2.7 billion in income, employs 11,000 people, and raised €74 million in private capital in 2024 (a 174% growth from 2023). This is an insight of our country's EdTech market, which includes all technologies used in education and training, as detailed in Osservatorio Proxima's EdTech 2026 Report, supported by the Enzima12 group and presented in the Chamber of Deputies' Press Room. The report includes the first unpublished analysis of 388 Italian businesses in the sector that 12Venture, a startup studio within the Enzima12 group, surveyed over the past 24 months.. It emphasizes that EdTech in Italy is increasingly driven by demand from businesses rather than schools (68% of startups are B2B), and that artificial intelligence has become the product's natural language: 45% of the offering is AI-powered learning, and 60% of early-stage startups are already built on generative AI. According to the survey, the ecosystem is still concentrated in the major centers of Milan, Rome, and Turin, but it is beginning to expand to the south. In the survey, 15% of companies generate annual revenue exceeding €500,000, while 45% of the best performers generate revenue exceeding €1 million. On the other hand, 90% of early-stage startups are either pre-revenue or under €50,000. In the background, a sector has entered the industrial phase, with Europe accounting for 33% of global VC investments and Italy having a turnover of €2.7 billion and 11,000 people.
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