Founded in Bologna over fifty years ago and now recognized as a global hub for the beauty industry, Cosmoprof Worldwide Bologna has opened its 57th edition, running until March 29, confirming its position as a leading international platform for all players in the global cosmetics supply chain. Every year, Bologna becomes a meeting point for professionals from around the world, a place where the beauty industry meets, builds new relationships, and shapes the sector's future trajectories. With 3,104 exhibitors from 68 countries, representing over 10,000 brands, Cosmoprof Worldwide Bologna 2026 is a completely sold-out event. 80% of exhibitors come from abroad. Alongside the established exhibitors from major global markets, the 2026 edition welcomes new group exhibitors, including those from Saudi Arabia, Belgium, Portugal, Hungary, and Uzbekistan. Italian beauty continues to grow and confirms its strong international vocation: in 2025, the sector's total turnover reached 18 billion euros and exports exceeded 8.5 billion.